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Metrics details Abstract The iconic revolution changing the routine of everyday communication is gradually leading to the creation of a linguistic structure that combines visual and verbal tools in both formal and semantic aspects. Computer and mobile applications today enable high-tech imaging that ensures the spread of iconic communication in mundane interactions and the possibility of a creative combination of verbal and iconic codes for language users who navigate in a world of images in an increasingly confident manner.

The iconic revolution that accompanies this expansion of new communication technologies thus leads to serious changes in language use, thereby enhancing the transmission of verbal and iconic language to become a key element of mundane communication. This article argues that this turn in communication technology guided the attention of Kristóf Nyíri, an eminent figure in contemporary Hungarian philosophy, to the problem of the relationship between icon, language, and tradition.

Introduction Investigation on the social, cultural, and psychological processes guiding the use of digital technology sheds new light on the hypothesis that great turns in communication technology can change the structure and content of hormonális szemszárazság thinking.

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Importantly, this assumption in the history of communication, which provides grounds for technological determinism today, has serious philosophical relevance, by courtesy of authors such as Marshall McLuhan, Harold A. Innis, Walter J. Ong, Eric A. This extraordinary list of names would not be complete without one of legjobb férfi arckrém anti aging termékek key figures of Hungarian contemporary philosophy: Kristóf Nyíri.

Today, his views on the philosophy of communication, language, and mind serve as guidelines for many in proving the basic tenets for the above assumption. In his works, statements targeting the mental and linguistic effects of the lézeres szemműtét cylinder of communication technology become the subject of philosophical analysis from the perspectives of the philosophy of language and the mind.

His works on this topic is especially relevant for understanding the problem of the effect of communication technology on linguistic and mental representation, enabling this question to be investigated at the epistemological level and reinterpreted in a wider, more comprehensive framework. Language, tradition, and communication technology When studying the history of human culture, it becomes increasingly evident that, when a new type of communication technology becomes predominant, this is always followed by the emergence of a new linguistic and cognitive galaxy.

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This explains why and how the milestones of the history of human culture such as the appearance of writing, printing, or electronic media could have a significant impact on the structure of the mind and on our image of ourselves and of the world.

The acquisition of new communication technologies restructures our inner and our social life, because beyond generating changes in the mental world of an individual, it also serves as a process of the history of culture, contributing to the transformation of the inner structure of social interactions and to the modification of our concept of community and tradition.

As Nyíri points out in his book Tradition and Individuality, these turns in communication technology that have shaped our cultural history have radically changed the relationship between humans and culture, and the role of tradition and its conceptual representation Nyíri, Nyíri argues that, although following and handing down traditions plays an important role in modern society as well, this role is radically different from that played in premodern societies Nyíri, Tradition, he claims, has become an institutionalized and unquestionable form of information transmission, determined by the aspects of understandability and easiness to remember in the world of orality and, as such, plays a key role in preserving knowledge and information that is important for communities.

This is because traditions have their own function in the linguistic and noetic galaxy of literacy as well, for example, in learning processes, but their role is by no means as deterministic as it is in cultures emil humor suisse anti aging rely on the oral tradition in information transmission.

However, as Nyíri points out, in the age of electronic communication, new structures evolve for the transmission and reception of knowledge and information without reflection. He calls these secondary traditions. Considering the relation between primary and secondary traditions, Nyíri suggests that we: distinguish between primary and secondary traditions, and say that secondary traditions contain and convey, in an abbreviated and perhaps emotionally bolstered form, information which could in principle though perhaps only with a loss of convenience, be communicated also in a purely discursive fashion.

Nyíri,p. This newly organized linguistic culture, although significantly facilitating the processing of the quick flow of large quantities of information, also somewhat counteracts the process in the sense that it inhibits the instant reflection on the message communicated, reviving certain forms of ritualized information transmission.

In this process, where electronic communication technologies gradually gain more ground, Nyíri primarily emphasizes the perils leading to the fragmentation of the world view of humans receiving information in such a way, and the vulnerability of a coherent, unified world of knowledge.

In his later publications on multimedia communication, however, he calls the attention to the fact that the convergence of communication technologies can make information transmission more effective and ónosi ránctalanító párna fórum, thus contributing to the creation of a higher-level cohesion in societies and communities.

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As he writes, [m]ultimedia messaging, the synchronous-complementary transmission of speech, text, pictures seems to me be not just a social activity sustaining those very types of human communication that make up genuine communities. He argues that we must return to these basic forms of communication, and in doing so we can rely on multimedia-based electronic devices such as mobile phones capable of sending MMS.

Wittgenstein, as Nyíri shows, while attributing different logic to oral and pictorial language functions, is also keen to understand the reciprocal relationship of these two logics. One sign of this is the argumentation starting from the negation of the so-called private language, defined as the language that directly expresses the inner mental experiences of the individual.

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Of course, Wittgenstein was never aware of this biased tendency in his writings; at least, we find no reference in his writings to the philosophical significance of the differences between written and spoken language. Indeed, Nyíri claims that Wittgenstein does not really differentiate these two forms of language; his claims concern both written and oral language.

Hence, Nyíri introduces or re-considers several concepts that help us understand not only semantic, conceptual changes typical of electronic communication, but also the linguistic and mental processes brought along by more general, great turns in the technology of communication.

Pictorial language belongs to this conceptual domain. Pictorial language and convergence of language use Nyíri believes that, since electronic media television, internet, MMS, and text messages SMS services on emil humor suisse anti aging phones represent a fruitful ground for the combination of pictorial and verbal communication, our everyday exchange of information can become more emil humor suisse anti aging than ever.

As Nyíri suggests, in the course of human phylogeny and ontogeny it was the language of gestures, and not verbal language, which introduced conceptual order into the episodic imagery of pre-linguistic thought. Verbal language, pervaded by metaphor, builds on the meanings and semantic relationships created by the language of gestures. The external images show, of course, that this similarity is not imprint-like.

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There are also many levels of abstractions in the images, which, as Nyíri claims, raises fundamental philosophical questions about the relationship of tradition and pictorial similarity. At the same time, the relationship between images and the order formed by them is also peculiar, spatial, and analogous.

The signs, or the inner, mental images, and the things they signify, have the same relationship, a systemic connection: what is similar in the world is similar in our heads. Westerhof argues that such logical operations as conjunctions, disjunctions, and negations of pictures correspond to natural cognitive operations employed when we think about pictures.


John Kulvicki puts the problem of the special epistemic place of images in an interesting light, when he argues that we can reason with images rather than just decoding them and reasoning about their contents, in the sense that perceptual abstractions from their determinate details can lead us to conclusions about their contents.

Kulvicki,p. These resources are tried and true, which is biológiai anti aging központ montreux reno most of us are.

As George Lakoff claims, conceptual metaphors are everyday expressions that have a conceptual domain in their background, in other words, a source domain that helps us understand more abstract phenomena that he calls target domain Lakoff, ab. This correspondence is done through simple notions we encounter in our everyday experience.

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Metaphors like this, he says, are not isolated linguistic tools with a decorative function, but rather enable humans to grab more complex concepts, and thus form mundane expressions that structure their knowledge e. Metaphor, in this approach, is therefore, primarily conceptual, and at a secondary level linguistic and visual. Metaphoric thinking, he says, the metaphorical understanding of situations of action, is an ability independent of language.

The simplest elements of narratives in everyday communicative situations are the conceptual relations that form when two basic bodily experiences are realized regularly and simultaneously. These components are named primary metaphors by Lakoff a. They take action when we understand goals as goal destinations.

Our everyday bodily experience is the basis for our empirical experiences that connect our realized goals e. The most basic components of the network of body metaphors are, therefore, primary metaphors that become elements of complex conceptual metaphors and that are born as a result of real interaction through the bodily experiences of the world.

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This is why we can see all our conceptual metaphors as results of embodied cognition. Lakoff and Johnson point out that the acquisition of simple metaphorical thinking takes place long before language acquisition; therefore, it is independent of language, and has an important role in the formation of grammatical forms.

Primary metaphors based on everyday bodily experiences and complex conceptual metaphors formed as a combination of these thus play a key role in everyday meaning construction and in the organization of narrative structures that determine mundane communication.

These metaphors can become the building blocks of narratives because they themselves constitute schematic event structures as conceptual representations of situations of action.

Therefore, they facilitate the use of conventional narratives of mundane motives and emil humor suisse anti aging application in mundane situations, for example, in science, politics, or art. Event structure schemes in metaphors become elements of constants that have a key role in organizing everyday bodily and community experiences into scientific, political, and artistic narratives.

Since metaphors are based on a mental image, for the efficient application of a metaphor, we need an active contribution of mental pictures.

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As Nyíri points out, Lakoff and Johnson introduce the concept of image metaphor on the basis of this concept; they on the one hand argue that our language and thinking are deeply and thoroughly metaphorical; and, on the other hand, that the source of those metaphors is the human body itself — its parts, postures, and movements.

As Nyíri emphasizes, this theory highlights the pictorial nature of the whole of language which is rooted in our bodily experiences and the concrete—direct facilities of our environment, and, of course, the pictorial nature of all metaphorics Nyíri, Accordingly, if we accept the hypothesis about the pictorial nature of our cognition, we can find the account plausible that verbal utterances rich in pictures are not only enhancing the efficiency of communication but also contribute to the strengthening of interpersonal relationships in real communities.

In other words, efforts to make human communication more efficient act as forces that shape and organize communities. We can safely state that pictures that go together with words also themselves become tools for the creation of communities.


One of these is the question of whether the newly born language for communication becomes pictorial only in the sense that we add pictures to the verbal, oral content in order to enhance efficiency of understanding. Are there semantic changes of this kind at all?

If so, how can we describe them, and what effect do these have on our conceptual representations, on our thinking? When literacy became predominant, taking the place of orality-based culture and thinking, and with the emergence of book-printing, a new language emerged, a language with distinct characteristics from that of oral language in terms of its semantic and logical system. Written language, therefore, took the place of orality in the transmission of information and knowledge, which, in the long run, created the distinct segregation of the linguistic characteristics of written and spoken language.

This turn in the technology of communication so important in the history of culture did not only trigger the emergence of a new type of grammar but also changed the structure and content of our thinking and has modified our schemes of perception.

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Literacy, especially writing with letters from the alphabet and the printing business that grew from this, eventually enabled us to perceive the object of our thinking in a holistic way, and to designate a perspective in time and space. Silent writing and reading led to the creation of the private sector of the mind, the notion of a distinct subject with cognition.

Interestingly, the experience of literacy led to the distinction of parts of speech such as nouns and verbs, to the concept of meaning, or to the problem of the definability of meaning. Therefore, literacy, has brought along a new world of epistemology, with a new conceptual and cognitive background.

This powerful shift was powered by emil humor suisse anti aging unfolding of a new system of language strikingly different from orality. This new, analytical language, with the spread of literacy, gradually moved further and further from the characteristics of oral communication.

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The appearance of electronic media and its increased use however changes the situation. Between the frameworks of this new orality emerging as a result of widespread electronic communication and that of secondary literacy, the above-mentioned processes slow down and in fact, take opposite directions. The culture of communication where people gather and transmit their knowledge on the radio, television, and internet or with mobile phones integrating other forms of multimedia gradually moves in the direction of a dominance of a new medium that is characterized by the synthesis and nearing of the distinct languages of literacy and orality.

In the next part of this essay, I turn to the above-mentioned convergence of language forms and distinguish two levels of ránctalanító kezelés debrecen. At the first level of the converging modalities, we see two basic forms of the synthesis of written and oral usage: the complete integration of vocalized language and pictures, and that of text and pictures.

Although each of these two forms build on different mechanisms of the interaction between pictures and language, both encourage the emil humor suisse anti aging and convergence of the grammatical and semantic aspects of written and oral language use, and with that, they strengthen the spread of different registers and sociolects spoken by different layers and groups in society, as opposed to that of literary language.

The language of electronic communication building new forms of communities was developed on two different levels of this convergence. The first is manifested in a new type of orality present in the language we use in telephone conversations and on radio and television, that gained more and more importance in the process of everyday exchanges of information beside printed, written forms of language use.

This new form of orality was the first unquestionable and clear sign of the birth of post-literate culture that rejects the dominance of literacy. This new medium requiring the convergence of orality and literacy has become the basis for the appearance of new communities and new forms of attachment in them; its use gradually enhanced the blurring of boundaries between virtual and physical communities.

While the emergence of secondary orality brought along the convergence of orality and literacy, at the other level of the convergence of the language of electronic communication, we see the emergence of a completely new language, due to this synthesis.

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This newly born language, however, is not simply a merged form of orality and literacy. This new form entails the existence of a new medium that enables the fast and efficient transmission of a great quantity of information through a new form of interaction between pictures, vocalizations, and written words.

The language of communication mediatized by computers and mobile phones becomes a crucial tool in everyday communication and also acts as an engine for the convergence of orality and literacy in the form of a third medium, distinct from emil humor suisse anti aging and traditional literacy. This new medium, referred to as Netspeak by Crystal in his comprehensive work entitled Language and the Internet, can become the basis for a emil humor suisse anti aging communication emil humor suisse anti aging different from orality and literacy due to its multimedia-based features Crystal, The medium emerging in the framework of the internet and mobile communication is thus a language that determines common strategies of communication and with that, our expectations and imaginations concerning the functions of language, by combining the features of multimedia language transmitted by orality, literacy, and new technologies.

We should not forget about secondary orality kept alive by radio, television, and telephone, which will not be replaced by Netspeak but rather enriched and completed with the new possibilities that Netspeak offers.

Secondary orality brings along the ever-present interaction of picture and speech, while with Netspeak hatékony organikus anti aging bőrápoló continuous interaction of picture and text is observed. Therefore, the two different types of media are connected primarily by their pictorial nature.

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It is through this pictorial nature, their common ground, that this continuous interaction between secondary orality and Netspeak can take place in the matrix of a myriad of communication channels based on different technologies.

This interaction points in the direction of the emergence of a language structure that represents a novel union of orality and literacy in the communicative instances of mundane human interaction. This second level of the convergence of language forms facilitating the birth of new communities ensures the integration of speech, written language, and pictures in a very apparent and relevant way, from both the grammatical and semantic aspect.

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The simultaneous transmission of written, spoken, and pictorial language, where the three modalities continually emil humor suisse anti aging each other, has become the cornerstone of everyday communication, and as such, naturally, has a striking impact on everyday language use.