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The module has the following sub-chapters: Generate: Raise the awareness of your community Engage: interact with your community Update: keep your community informed After publishing your campaign there is a lot of work to do. In the first few hours and days, you need to generate some buzz by telling as many people as possible about your project. Send out emails, publish your prepared press release, inform friends through direct messages and update your community in any given way.
After that, it is all about engaging with the Crowd. Try to answer their questions via email, but also in the FAQ-section on your project-page. Also ask for feedback and involve the Crowd and last but not least, communicate with your followers on your established channels.
Update your project-page, post published interviews, send a follow-up newsletter and remind people of your campaign.
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Email is the most important channel to kickstart your Crowdfunding campaign. But be careful: Do not send mass emails. Inform your family, friends and colleagues about the campaign launch by sending personalised e mails, each with a different speech. Also personalise your newsletter-contacts by addressing them with their first name and their last name. In same cases it can also be useful to send out postcards or letters through mail to get the attention for your product respectively your Crowdfunding campaign.
Prepare at least one press release for the campaign launch and send it out to potential journalists and influencers like bloggers etc.
Depending on your project and campaign status, press coverage can help your leverage your reach.
Sometimes it is helpful to approach certain contacts even before launching your campaign and give them exclusive content to support you right from the start. In times of Social Media, channels like Facebook messenger or WhatsApp are getting more and more important. Use those channels, to tell your friends and close contacts about the launch and ask them to share and contribute. Not only by the users, but also by the service-providers.
Whenever something happens worth knowing, tell your friends and fans about it on every channel possible. If you are on TV, tell them. Try not to focus on the Crowdfunding project, but on your main project and tell background stories etc. Although organic growth and spreading of content always should be your preferred choice, the Facebook algorithm only shows a small part of what is happening to its users.
If you want to make sure that you messages and posts are being seen, use Facebook-ads to navigate potential customers to your project-page or website. You do not need to invest much money to sans soucis anti age special active see improvements here. Projects like Interactive, an interactive boardgame by Austrian start-up rudy games, for example used Facebook-ads to increase the visability of their project on Facebook and to make sure not only close friends noticed their game, but also other users with the same interests.
If you already have a closely connected and tight community, also work with tools like Thunderclap to spread the word about your campaign and get some social reach. On Thunderclap.
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Once the social media accounts are all on board, your message is posted on all the accounts at the same time. Invite family and friends and interested people to a special event to celebrate your Crowdfunding launch. It helps las mejores anti aging pasztilla make your project more tangible and also shows that you do not follow a top-down, but a bottom-up approach and you deeply care about what your customers think.
Show your prototype, discuss further improvements, collect testimonials and most importantly, share these insights and experiences with others again, e.
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The result was that the first pairs of Jeans were directly ordered that evening, which was an important boost for the campaign and a motivation for others to join. Be prepared that potential supporters will have questions about your product, company or Crowdfunding-related issues and try to answer it as soon as possible.
It is helpful to ask friends and interested people a few questions before starting the campaign and write down the answers. This might help to react a little bit faster during the campaign.
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FAQs are important, but also try to give the crowd a possibility to ask questions live by using - for example - video-streaming portals like YouTube Live, Google Hangouts or Zoom. Some CFPs like Kickstarter for example also offer integrated live streaming tools to directly connect with potential supporters on the platform. There is also a recorded version, which can be replayed later.
But this feature can also be used for starting a referral contest during the campaign. In short words, by participating at a referral contest, people help you spreading the word with the chance to win a reward.
Indiegogo for example uses unique URLs, which are being tracked. In your dashboard you find an overview of all the links referred by registered users, so you can identify those with the most shares to inform them about their prize. This can be one of the regular rewards, but also a special prize. Of course you can also run a referral contest before launch to collect email addresses too, e.
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Users can build a contest-page within a few minutes, using the provided templates and by adding a custom text. It can smoothly be integrated in sans soucis anti age special active before-mentioned pre-launch pages to incentivize subscribers to help you spread the word. There you get the chance to explain and present your project or product in a more direct and personal way, which helps to get feedback and often leads to direct conversions supporting your Crowdfunding-project.
For example, designer Sebastian Zachl from Austria was present at the Maker Faire Vienna to firstly present his adjus. He launched his campaign on wemakeit.
Before you publish your campaign, let others check your project-page, the video, rewards and any of the main texts you use. You can either use your own channels like closed Facebook groups, emails etc.
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The team also posted the pitch video, which was then partly re-recorded and re-edited, after the Crowd feedbacked it and left inputs for further improvements.
The result was a much better video, which they finally used on their Kickstarter-page later. If you own a Facebook page or group, use it to not only update your fans, but also talk to them about other things or try to involve them in some ways with your project.
Although you communicate about your project all the time, be prepared that there will be some days without any interaction after the first peak. This usually happens at reward-based AND equity-based Crowdfunding-campaigns likewise, although in equity-Crowdfunding the attention span mostly starts a bit earlier, because investors are informed a few days in advance about upcoming investment opportunities.
The more you plan your campaign, the less lower the graph falls. But the most important thing is NOT to give up, when you see the valley of tears coming.
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Stay focussed and engaged! Continue to communicate, interact with people, tell everyone about your project and directly point them to your project-page and last but not least, deliver content and stories and - if necassary - improve your campaign with new rewards or further information etc.
In the end, this pays off and people will start paying and sharing your project again.
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Usually there is another peak at the end of the campaign, especially when you are close to reach the funding goal or already made it.
Do not forget to keep your fans and supporters in sans soucis anti age special active loop about the project itself, but also update them about the Crowdfunding-status.
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Use your blog, the update-feature on the platform, your email-lists etc. It is important to let people see and feel that you care and that they are part of something. Respect and show that. He and his team used those articles for sharing status updates on the Crowdfunding-campaign, but also insights of the development and production of the movie.
As soon as you get mens anti aging arckrém vélemények coverage, share these articles and interviews with your community to provide additional insights on you and your projects. Try not to answer questions in the same words in interviews, keep them varying. This helps you to create unique content, which you can use and share with your followers.
Use your email-lists to regularly update your community about Crowdfunding-successes, but also the process of the main project. Approximately once per week she provided her fans and supporters with email-updates of the trip and her shooting progress, but also added some thank-you videos and call to actions to these email-updates, to keep people involved and motivated. Although platforms like Kickstarter offer integrated reminder-features, which supporters can subscribe, you should send out personal reminders to your close fans, friends and colleagues.
Send them a sans soucis anti age special active message via email or on Facebook messenger, informing them about the project status.
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Remember to add a call-to-action at the end of the message to emphasize the importancy of your notification. This procedure is more efficient and convincing and the conversion to a share of your post or a financial contribution is much higher, when people are addressed directly and on a personal level. Use it! Croatian brewery Brlog also posted updates on the project and achivements of the cooperative even one year after the campaign ended.
But of course, this features is especially important to using while your campaign is live and online, because it reaches the exact Crowd - your supporters and - depending on the platform - sometimes interested people as well. As soon as you reach your minimum funding goal, reach out for the funding limit or add a so called stretch goal and inform your supporters about this next goal.
The stretch goal is mostly used for further improvement of the main product or variations, such as additional colours or sizes etc.
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Their initial goal was EUR 15, and by reaching the stretch goal of EUR 30, they added some more colours to svájci anti aging szokatlan éjszaka caps and headbands. If possible, add new rewards to motivate your Crowd and keep the traction going to reach the next funding level.
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Ask influencers to support you during your campaign with quotes, pictures or recommendations to leverage your reach! Influencers are not necessarily famous people, but people who reach others who could help you in reaching your Crowdfunding goal. For example, if you are running a campaign for an innovative new sports gear, identify friends who most likely be testing your product and recommend it to other athletes. Also ask them, if they could provide a short statement and use publish those testimonials on your website, your project-page and your Social Media pages.
They will help you increase your reach and most importantly get some new investors or supporters on board. Notes to Consultants: At the end of this module, you should use the exercises in Module 7 to get your client campaign-ready. Kampányolás 1.